Most marketing underperforms for an unglamorous reason: nobody agreed what it was for. A strategy settles that question first — who you are talking to, what they already believe, which channels can realistically reach them, and what has to change for the spend to have been worth it.
When a strategy is worth doing first
- You are entering a new market or launching a new product.
- Marketing spend is rising, but nobody can say what it is producing.
- Several agencies or freelancers each run one channel, with no shared plan.
- The team is busy but cannot agree on priorities.
What the finished strategy contains
- Audience and competitor research, with a positioning point of view
- A messaging framework and content pillars
- Channel mix and budget allocation model
- A 12-month campaign and content roadmap
- Measurement framework, KPI definitions and reporting structure
What we need from you
Time with the people who own the numbers — usually the commercial and marketing leads — for a small number of workshops, and access to what already exists: analytics, ad accounts, social channels and past campaign results. The audit of current performance is the foundation for everything that follows.
How long it takes
Typically four to six weeks from kick-off to handover, depending on how many markets and product lines are in scope, and how quickly workshops can be scheduled.
Built to be handed over
A strategy that only works while the agency holds it is not much of a strategy. Everything is documented so your team can run it, brief against it and argue with it. You can ask us to run all of it, part of it, or none.
Related services
Web Development
Fast, secure, search-ready builds — from marketing sites to e-commerce and custom web applications.
Website Design & UI/UX
Research-led interface design that turns attention into action — wireframes, prototypes and a design system your developers can build from.
Branding & Design
Brand identity, visual systems and the everyday design assets that keep a brand consistent everywhere it appears.
Need a plan before the next budget is set?
Tell us which decision the strategy has to support — a launch, a new market, a budget. We will set out what the engagement would involve.