Social channels decay quietly. Posting slows, replies go unanswered, the feed drifts off brand, and by the time anyone notices, reach has halved. Management is the unglamorous discipline of not letting that happen, on every platform that matters to you.
What is handled each month
| Area | What it involves |
|---|---|
| Planning | A monthly calendar built from your content pillars and commercial dates, approved before anything is published |
| Publishing | Posts adapted to each platform rather than copied across, then scheduled and tracked |
| Community | Comments, messages and mentions answered in your tone, within agreed response times |
| Listening | Mentions of your brand and your competitors monitored |
| Reporting | A monthly report ending in a written recommendation |
Which platforms — and which to drop
We manage Instagram, TikTok, Facebook, LinkedIn, X, YouTube and Pinterest. Most brands should not be on all of them. The first month includes an audit of each channel, and part of the job is telling you which ones are not worth the effort.
Community management in three languages
Replies are handled in Arabic, French and English, with an escalation route for anything that needs a decision from your side — a complaint, a press enquiry, a question only your team can answer.
What the monthly report tells you
Reach, engagement and audience growth — and, where the path from social to your website can be measured, traffic and enquiries. Every report ends with what is changing next month and why. A report without a recommendation is just a scoreboard.
Handing over your channels
Usually production and management are combined. We can also work with content supplied by your team or another partner.
No. This is the day-to-day running of your channels. Paid campaigns are covered under social media marketing.
Related services
Social Media Marketing
Campaign strategy, creative and paid distribution across Meta, TikTok, LinkedIn and Snapchat.
Influencer & Creator Marketing
Creator strategy, matching, campaign management and measurement.
Digital Advertising
Google Ads, YouTube, display, shopping and programmatic — planned, built and optimised against your cost targets.
Need your channels run properly?
Tell us which channels you run today and who approves posts. The first step is deciding which channels are worth keeping.